No matter the Nigerian reality, Yahoo is stealing; robbing other people of their hard-earned money, but then it is a societal issue, not about any group of men.
A little over a year ago, in the thick of rapper, Falz’s criticism of veteran act, 9ice, Pulse did a breakdown of the yahoo and fraud glorification in Nigerian music.
Fast forward to a year later, Pulse also did a breakdown of how Yahoo boys are easily identifiable in a crowd from their accepted fashion and appearance standards.
They place a premium on wealth and make everybody else not interested in Yahoo-Yahoo, catfishing, and fraud feel like ignorant people who will never make it in life.
Yahoo has now gotten so ingrained that the fundamental wrongness of it has been normalized by conversations like, ‘ Money na money, nobody wants to know how you make it, just make it .’
The average Nigerian street song is either laced with subtle instances of celebrating Yahoo like Victor AD’s “Wetin We Gain” or unrepentant yahoo rhetorics like on Chinko Ekun's “Able God,” featuring Lil Kesh and Zlatan Ibile? —?whose lyrics were riddled with Yahoo talk. He said, “ Omo ase, o lo n to’ro jacky, kuro n’be, To ye ko lo ra lappy.
Tete connect, ki iwo na le collect, Ko le rale si Lekki, ko put e for Rent. ” It basically translates to, “ Bastard, you’re begging for jacky (Jack Daniels), Leave that place and go get a Laptop (For Yahoo), Connect (Start Yahoo) so you can collect (Money), so you can buy a house in Lekki and put it up for rent .
Sadly, the issue has again crept its ugly head, like the villain in a horror movie or a thriller - worse a cockroach - that never really dies.